Lesson 3 - Put a Subscription Form on Your Blog

You've probably already heard, or read, others say, "The money is in the list". Well, it's true. This is a list of people who have subscribed or registered to receive emails from you in the form of a newsletter or promotional emails. For some of you, this is old news, and to you I say congratulations, because you probably already have Sign Up forms in place. For the rest of you, you should ALWAYS have a mailing list opt-in form on whatever is the first point of contact with your potential customers. This includes your Splash Page, the main page of your website, and your business blog.

When you set up your business blog, you should have a form on the front page for readers to subscribe to your mailing list. There are many form plug-ins to choose from for different types of blog platforms. I use PayNet Responder because they are the cheapest. If you already subscribe to an autoresponder service, then chances are you may use it.

You should offer your readers something for free for signing up to your newsletter on your blog. Do you have a service you could offer an hour of for free or half an hour? Or how about a product you sell? If you can offer your readers a small token of appreciation, they will return the favor by subscribing to your email list.

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Your list is built one person, one email at a time. Even if you only have one subscriber to your newsletter, begin sending information to that person that will benefit him/her, and that he/she will most likely respond to. However, you never want to send email to your readers simply for the sake of sending them something. The purpose of the email is to keep in touch with your readers so they will continue to return to your site. Therefore, be sure you offer them something of value in your newsletter or promotion.

There are several email management programs to choose from on the web, so finding one that suits your needs won’t be difficult at all. They range from a simple email management program for up to 100 subscribers, to a full blown ecommerce system that supports everything from your email lists, to a shopping cart, and so on. Of course, these come with a healthy monthly fee, so if you’re just starting out with your business blog, you may not want a full ecommerce system yet. As I said above, I use PayNet Responder. I like it because you can start with a free account, which is good until you reach 2,500 subscribers. At that point you would have to upgrade to either their Pro or Pro-Plus accounts, either of which is much cheaper than other email management systems.

If you already have a business blog established but do not utilize an email management system, you are missing out on a huge opportunity to reach more people and retain the readers you already have. Don’t wait one minute longer! Boost your business instantly by setting up an email management program now.

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Here's to Your Success!
Yoshio Sugawara
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