First, formulate a plan before you create your business blog. Consider what colors and font styles you are going to use on your business blog. If you have a business website, you'll want your business blog to flow with it, so using colors and styles that complement your website would be your best option.
If you don't have a website for your business, but you've got a logo, then use colors and styles that are in your logo. Note: If you have a logo for your business, be sure to put it on your business blog. If you don't have a logo, think of a look and style you want your customers to recognize as your business.
Now if you've already got a business blog up and running, make sure you haven't used too many colors or fonts. Limit yourself to 2 or 3 colors throughout your blog and then choose only one or two font styles at the most. Having too many colors and fonts will make your blog appear cluttered. Your readers may lose interest because they will feel overwhelmed by all the "busy-ness".
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Second, you must maintain consistency with the content of your posts, as well. When you are writing posts for your business blog, they need to be geared toward your products, services and business. It's okay to add a little personal flair in some of your posts, but for the most part, the main content should always be professional information about your business. A personal or social blog is something completely different, because you want to brand it with your own personality, so this advice pertains specifically to business blogging.
Third, your writing style should also be consistent. If you are writing your own posts, this shouldn't be a problem. Just decide on a style you want to use for a particular business blog, and consistently follow it. If you use a ghostwriter to write your blog content, be sure to limit yourself to one or two, for any particular blog. There is nothing wrong with using a ghostwriter. Just be sure their writing style is consistent and produces the kind of content you would, if you were actually doing the writing. Otherwise, you may end up with too many writing styles and your readers may pick up on the fact you use ghostwriters.
Finally, be consistent with the frequency of your posts. You don't have to post every day, or every other day, to have a successful business blog. You can post once a week, or even twice a month, but if you do, make sure you pick a specific day of the week, or month, and consistently post to your blog on that day.
Everything combined becomes your brand, so once you have decided on the colors and fonts you want to use, your writing style, and the frequency of your posts, consistently follow your plan. When you are consistent on your business blog, your customers will come to trust you. Consistency shows your readers reliability, and when your readers know they can rely on you, they will buy from you.
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Here's to Your Success!
Yoshio Sugawara
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