Lesson 2 - Focus Your Business Blog on Your Target Market

It is very important that your business blog focuses on your target market because they are your true potential customers. They are your bread and butter. So how do you focus your business blog on your target market?


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First, choose the name of your business blog carefully. This is the title of your business blog your blogging platform will require when you set up your blog for the first time. Here are a few things to keep in mind as you come up with the name of your business blog.

• You may use the name of your business (i.e. Sam’s Hardware Store Blog). However, that all depends on the actual name of your business, because you definitely don’t want your business blog name to be too cheesy. Neither do you want it to be so long that no one can remember the exact wording, so if the name of your business falls into either of these categories, consider modifying it accordingly.
  
  
• You can use the name of a specific product you sell. For example, if you sell jewelry, you could use something catchy, like "Gems from Julie", or whatever your first name is.
  
  
• Another great way to come up with an appropriate name for your business blog, is to do a keyword search on the words that best describe your business, target market, and products you sell or services you provide. Doing a keyword search will tell you how many hits certain words that pertain to your business receive. Then incorporate the words that get the most hits into the title of your blog. That way your target market will easily find your business blog, when they use a search engine, such as Google or Yahoo. Here is a free keyword search tool you may use: Google Keyword Tool

Second, when you are coming up with blog posts, stick with topics that pertain to
your business. When readers come to your business blog, they are expecting to find information about the services or products you offer. Don’t sell them short by posting about stuff that has nothing to do with your business. This may cause them to leave and never come back.

Finally, if you place any ads on your business blog, be sure that they are relevant to your business. You won’t make any money, if you have buttons advertising jewelry when you sell tools. Google AdSense is a great service to use, because they automatically place only targeted ads onto your business blog, based on the content of the page you put them on. Besides, your readers may get the sense you are just trying to make money instead of truly helping them, which may also cause them to leave and never come back. Remember, providing something that will help your readers is really the main goal of your business blog.

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Here's to Your Success!
Yoshio Sugawara
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